Wednesday, July 27, 2011
Having Fun with In-Home Shows
While we're traveling this summer, I've been doing some in-home shows. I was surprised how many of my friends were willing to do a show for me. And I have to say, we've had so much fun!
The last one I did was hosted by my Daughter Carrie. (We're staying in her driveway in our RV right now.) She wrote up "Jewelry Open House" announcements and sent them to a few people that she doesn't see often, including a card in each that gave the person 10% off any purchases at the show. She posted on FB that she was hosting a show and giving people the opportunity to "See Lynne's latest designs before she leaves town". Then we turned her living room into a jewelry shop. I placed my tables around the perimeter of the room and set up shop just as if I was doing a booth at a craft show.
Carrie asked if I would be willing to do a door prize; of course I would! So she made up entry forms for each attendee to write their name, phone number, email and a box to check if they'd like to be notified of any specials I have in the future.
We had about 10 people come in and out that night and had a great time. Everyone loved being able to wander around the room (sometimes over and over) to look at everything. They especially loved the "10% off everything, tonight only" offer. We had refreshments, we laughed and talked about the items I've made, the origin of the stones I use and about the materials used in my jewelry. I had 9 sales and received 3 special orders that night totaling several hundred dollars.
One thing we didn't anticipate was how many people said they wished "my Mom" or "My friend" could see the jewelry. I overheard Carrie say "well, don't worry, because we're going to leave this all out for a few days; you can come back tomorrow and bring anyone you want." What a GREAT idea! I've had several other people stop by and buy since that night. I know that this idea isn't an option most of the time, but it started me thinking that maybe I should do the same thing at home once in a while.
If you're thinking of doing in-home shows, give it a try. You don't have to put everything on display and can make your show as small or large as you like. It takes some planning and is work, but it can really be fun.